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【Glossary】
get going - (informal) to start doing something开始做某事
如：Let's get going, for crying out loud!
我们走吧，真是岂有此理！
brief (n.) - if you are given a brief to do something, you are given the official responsibility to deal with a particular thing. n. 摘要，简报
如：He drew up a brief for his speech.
他起草了一份讲话的概要。
whizz-kid (n.) - used to refer to a very clever and successful young person n. 神童
sb does wonders - if someone does wonders, it means that they have a very good effect on something. 创造奇迹。
如：Hard work does wonders.
苦功能创造奇迹。
fill sb in - (informal) to give people more details or information about something that you know
对某人提供关于 ... 的事实，向 ... 提供最新消息
organic (adj.) - free from the use of artificial chemicals 有机的，根本的，接近自然的
如：The music is organic to the story.
这首乐曲是这个故事必不可少的组成部分。
additive (n.) - you add this chemical to food to keep it fresh and make it taste better n. 附加物
E-numbers - they are the number codes for food additives. E-numbers are usually found on food labels throughout Europe. 条形码
potentially (adv.) - very likely to become something in the future adv. 潜在地
如：Something that separates potentially antagonistic entities, as an area between two rival powers that serves to lessen the danger of conflict.
缓冲物，缓冲地带可用来隔离潜在的对抗性因来的东西，如面敌对势力用来减轻冲突危险的地带
upmarket (adj.) - used mainly in British English, upmarket products are expensive and of good quality. They are intended to be used by people who are rich and from a high social class.
adj. 高档的，质优价高的，高级的
price tag (n.) - it is the small piece of paper which is attached to an article and which has the price written on it. If something has a high price tag, it is expensive. n. 价格标签
specification (n.) - a requirement or detailed description which is clearly stated n. 规格，详述
USP - abbreviation for Unique Selling Point or Unique Selling Proposition. When a company markets and advertises a new product, it put forwards the unique selling points of the product to the customers, convincing them to switch brands. n. 美国专利(美国药典)
price point - a term often used in economics, price point is a price at which demand is relatively high. 零售价
endeavour (v.) - to attempt to do something 奋力，尽力
profit margin - a ratio of profitability calculated as net income divided by revenues n. 利润率
canny (adj.) - clever and able to think quickly 精明仔细的
acumen (n.) - the ability to make correct decisions and good judgements 敏锐，聪明
get the better of sb - to defeat someone in a competition 打败
futures (plural n.) - the buying of stocks and shares or commodities or foreign currency at a price that is agreed at the time of purchase for the items to be delivered sometime in the future. 期货
the upshot (n.) - something which happens as a result of other decisions 结果
give your eye teeth for sth - (informal) you want the thing so much that you would do anything to get it 不惜任何代价
retail price - the price charged to store customers 零售价
be in line with sth - to be at the same level as something 和 ... 一致，与 ... 符合
material cost - the cost of the raw materials that go into a product 材料成本
joint venture - a partnership formed between two or more parties to undertake a business project or economic activity together. This also involves the sharing of risks, expertise and rewards in carrying out and completion of a project. 合资
liaise with sb - to work together and exchange information with people in other organisations 联络
MD - abbreviation for Managing Director 常务董事
focus group - it is a group of people who are gathered together and asked about their opinions towards a particular product, service or advertisement. This is a very common qualitative research method used in the marketing field to evaluate services or test ideas. 讨论组
