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【小编寄语】词典不是最重要的，关键在于语境。可以说，单词没有多少实际运用的价值，机械记忆的单词量再大，也不会真正提高你的外语水平。因此，从今天开始，可可听力频道针对“零英语”基础的朋友们，专门推出这档“听基础单词,练听力”的节目。每天我们之需要你听懂一个词，并提供一段相应的对话，加深大家的印象。相信滴水可以穿石，付出总会有收获的！
【今日基础词】Brand
【Transcript】
A: I think that would be a good idea. Price is an important variable in our market, so we can use it to build our customer base. If our customers get hooked on the low introductory price, they will buy and become more loyal to our brand. Later on, when we hit a record and have a good customer base, we can increase the price.
B: That sounds like a really clever marketing strategy.
A: This is a very competitive market. We’ve got to come up with a few clever strategies in order to keep our place on top.
B: I think our main strength is with young consumers.
