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商务英语听力第15期:A Joint Venture合作伙伴

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【Glossary】

-pronged (suffix) - a three-pronged advertising campaign is a campaign which is carried out with three main focuses 分端的,交叉的

exposure (noun) - the condition of being made known 暴露

cost (verb) - to calculate the future cost 花费

saturation (noun) - when a place or thing is completely filled. In advertising, to carry out a saturation campaign is to market a particular product or service until it reaches an optimal point. 饱和

end of play (expression) - in a figurative way, end of play means the end of work 工作收尾

brush-stroke (noun) - a general idea, approximation of something 大致想法

play ball (expression) - (informal) to agree to work with someone according to the way or method they have suggested 开始合作

mock-up (noun) - a full-size model of something large that has not yet been created but which can show how it will look 伪装工事

old-fashioned (adjective) - not modern 过时的

appeal (verb) - to attract someone 吸引

up-to-date (adjective) - modern 现代的

flair (noun) - the ability to do something well 天资,眼光

cos (conjunction) - often used in spoken English, cos and 'cos are the colloquial forms of 'because' 因为

precedent (noun) - the way that an action or event happened in the past can show that it is the way to be done continually 范例

cash-flow (noun) - it is the amount of cash which is generated and used by a company 现金流转

compromise (verb) - to lower the standards 妥协

negligible (adjective) - too small in amount to be important 可忽略的

重点单词   查看全部解释    
radical ['rædikəl]

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adj. 激进的,基本的,彻底的
n. 激进分

 
commercial [kə'mə:ʃəl]

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adj. 商业的
n. 商业广告

联想记忆
precedent ['presidənt]

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adj. 先前的
n. 先例,惯例

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campaign [kæm'pein]

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n. 运动,活动,战役,竞选运动
v. 从事运

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comparison [kəm'pærisn]

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n. 比较

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disappointed [.disə'pɔintid]

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adj. 失望的

 
range [reindʒ]

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n. 范围,行列,射程,山脉,一系列
v. 排

 
potential [pə'tenʃəl]

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adj. 可能的,潜在的
n. 潜力,潜能

 
competition [kɔmpi'tiʃən]

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n. 比赛,竞争,竞赛

 
traditional [trə'diʃənəl]

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adj. 传统的

 

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