The other thing differently because there wasn't any software at the beginning. You had to think differently when a first computer arrived at a school, where there had never been one before. It was an Apple Ⅱ. I think you have to think really differently when you bought a Mac. It was a totally different computer working in a totally different way, using a totally different part of your brain. It opened up the computer world for a tot of people who thought differently. You were buying a computer with an installed base of one. You have to think differently to do that. And I think you still have to think differently to buy an Apple computer. And I think the people that do buy them do think differently. They are the creative spirits in this world. They are the people that are not just out to get a job, but they're out to change the world. They're out to change the world using whatever great tools they can get. And we make tools for those kinds of people.