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Every little thing I did during the entire sales process created a first impression on a prospective client. From the car I was driving to the way I handled myself in the follow up call, everything was a first impression. I am convinced that all of these little first impressions when added together played a valuable role in placing me in the top 1% of 1% of all Realtors. It is the same philosophy that has allowed me to excel in my various endeavors.
我在整个销售过程中做的每件小事都给潜在客户留下了第一印象。从开车时到走路时处理跟进电话，这些每件事都是一个第一印象。我深信所有这些微不足道的第一印象加在一起时发挥重要作用，让我跻身于所有房地产经纪人前百分之一。同样的做法让我在所从事的行业中都脱颖而出。
I want to challenge you to start being aware of all the little first impressions you are making on people. Remember, these tiny impressions when combined together form your personal brand, ultimately influencing every part of your life.
挑战来了：我要你开始留心你留给别人的第一印象。记住，这些微小的第一印象加在一起就代表着你的形象，最终会影响到你生活每部分。
Let me encourage you to make a list of all the first impressions you are making on the people who are important in helping you achieve your goal. To give you a headstart, here is a list of ten.
你要列个表，写出所有你留给那些能帮你实现目标的重要的人的第一印象。我来帮你起个头，下面是我列的十项：
1. The first email you send. The first email someone receives from you makes an impression. How is it formatted? Is the tone friendly? Is the message clear? Is it concise? Has it been proofed?
1.你发的第一封邮件。你发的第一封邮件会让人印象深刻。你用的是什么格式呢?你的语气够友好吗?信息清楚传达了吗?邮件够简洁吗?发送前有没有检查一遍?
2. The first time you greet someone. Do you smile? Do you make eye contact? Are you friendly? Do you repeat their name? Is your greeting warm and welcoming? Do you initiate a handshake?
2.第一次对别人打招呼。你是否面带微笑?是否有目光接触吗?是否显得友好?有没有重复对方的姓名?你的招呼方式够热情吗?你有没有主动握手吗?
3. The first time someone sees you. The way you look leaves a big imprint in someone’s mind. What clothes are you wearing? How much make up do you have on? What do your shoes look like? Is your hair neat and are your nose, ears, and eyebrows trimmed? It all matters.
3.别人看到你的第一眼。你的外表会在别人脑海中留下印象。你如何着装，你的化妆浓度，穿什么鞋子，头发是否整齐利落，鼻孔、耳朵和睫毛是否清洁修理好，这些都非常重要。
4. The first time someone sees your car. While the car itself will certainly be noticed, the cleanliness of the car—both inside and outside—will draw attention. I have never met anyone who took pride in their work, but not their car.
4.别人第一次看到你的车。当然，车本身就会就会引人注目，而车里车外的清洁也会招人注意。我还没遇到过这样的人——以工作而不以车为豪。
5. The first time you engage in a meaningful conversation with someone. Is it all about you? Do you listen with interest? Do you talk non-stop? Do you ask questions showing an interest in the other person? Do you use inappropriate language?
5.第一次参与意义重大的谈话。谈话都是关于你的吗?你是否有兴趣听?你是否在谈话中滔滔不绝?你有通过提问来表示你对别人的发言感兴趣吗?你的语言得体吗?
6. The first time you are faced with a challenge. How do you react? What is your process for addressing the situation? How do you treat others involved? You can be assured everyone will be watching.
6.第一次面对挑战。你的反应是什么?你解决问题的过程是什么?你是如何对待其他参与此事的人的?保证所有人都在旁观。
7. The first time you interact with a waiter or waitress. The way people treat the waitpersons tells me a lot about how they treat people.
7.第一次与服务员交谈。我从别人如何对待服务员就能看出许多他们待人处事的方式。
