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The founders of these companies do things like sales and customer support themselves in the early days.
在创业初期，不管是销售还是客户服务，创业者们都是亲力亲为的
It's critical to get this loop embedded in the culture.
必须把用户反馈这一环嵌入到企业文化中
In fact, the specific problem that we always see with Stanford startups for some reason is that
一般来说，斯坦福的创业者们碰到最多的问题
the students try and hire sales and customer support people right away
就是学生们一开始就雇人做销售和客户支持
And you've gotta do this yourself.
开始时，这些事情最好是创业者自己来做
It's the only way.
必须亲力亲为
You really need to use metrics to keep yourself honest on this.
你需要用一些指标来衡量公司的发展
It really is true that the company will build whatever the CEO decides to measure.
毕竟总裁怎么来衡量，公司就会怎么来发展
If you're building an internet service, ignore things like total registrations.
如果你是做网络服务的，你就不用管总注册人数了
Don't talk about them.
这些你不用考虑
Don't let anyone in the company talk about them.
公司员工也不必关心这个
And look at growth in active users, activity levels, cohort retention, revenue, net promoter scores.
你要关注的就是活跃用户数量，活跃等级，用户保有率，收益，净推荐值
These things that matter.
这些才是你要关注的量
And then be brutally honest if they aren't going in the right direction.
如果这些指标发展方向不对，必须坦诚面对
Startups live on growth.
新公司依赖于快速发展
It's the indicator of a great product.
有好产品的，才能快速发展
So this about wraps up the overview on building a great product.
以上是开发好产品的内容
I wanna emphasize again, that if you don't get this right,
我要强调一下，如果这点做不好
nothing else we talk about in the class will matter.
课程里其他讲的内容都是白费力气
You can basically ignore everything else that we talked about until this is working well.
只有开发出了好产品，你再去认真考虑其他内容
On the positive side, this is one of the most fun parts of building a startup.
往好的方面想，开发产品是创业时比较有意思的部分
So I'm gonna pause here,
今天我就讲到这里
I'll pick back up with the rest of this on Thursday
剩下的内容，周四我再接着讲
and now we're gonna have Dustin talk about why you should start a startup.
接下来由达斯汀给大家介绍为什么要创业
