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Legacy is greater than currency. Let's get into that statement a little bit more.
遗产比金钱更重要，我今天就要展开说一说这方面的问题。
What am I favorite kind of, I'm not even sure if anybody's ever said it before. I'm sure somebody has but I'm all about it.
我最喜欢的是，我不知道之前有没有人说过，我想应该是有吧，但我对它是了如指掌的。
I haven't heard it much, but I've been rocking it, put on a T-shirt.
我很少听人们这么说，但我是特别喜欢，还把这句话印在了我的体恤衫上。
What do I mean when I say legacy is greater than currency. You know I always go from self,
那遗产比金钱更重要，到底这句话是什么意思，我一直在寻找真正的自己，
inside of myself when I communicate and talk to people and that's why I think I'm able to articulate it,
我在和别人交流时总会去展现我最真实的一面，这样我才能表达得更清楚，
because it's my DNA right and so everything I've ever done, when I first got into the liquor store industry with my dad,
因为我觉得这才像我，你知道我第一次和父亲进入酒类商店产业的时候，
all I ever wanted to do was be the biggest wine shop in the world. That was the number one agenda and so
我当时的梦想就是创建世界上最大的酒类商店，这是我的头等大事，
what I talk about every business decision that I ever made. Every one of them was always based on my long-term legacy
所以我所做的任何商业决定，所有的决定都是基于这个长期的计划之上的，
as being the biggest wine retailer in the world. I like trying to point at that thing.
那就是创造世界上规模最大的酒类零售商，我喜欢“指指点点”。
Anyway and so that was the key, that was my entire thought process so when I was paying myself nothing,
所以这才是重点，我确实是这么想的，我当时一分钱没拿，
even though the business was exploding and when I was letting other managers take vacations in lieu of my vacation time.
即使当时的酒类行业蓬勃发展，我当时还让其他经理去度假，自己继续工作，
All these decisions, every one of them, you can't skip, every one of them has to be about your long-term legacy.
我所做的所有决定，真的是所有决定，这些都和我要完成这个长期的目标，这一遗产有关。
It can't be about the dollars you're putting in your pocket. Or more importantly, taking a Series A or some VC money. What is it gonna do?
并不是你赚了多少多少钱，或者说有人会通过A轮融资，它们怎么挣钱？
Are they gonna let, take, make you, take you, make you vest in five years or you gonna have to wait five years to cash out.
有人会通过这一平台进行投资，时间为五年，五年之后收益。
Lot of people do that because it's this money. They're not monetizing right now. They're not making the cash right?
许多人都在这么做，但他们却没有在自己的行业里赚钱，没有赚取收益对吗？
So you take in this extra flow. They take percentages. You're on the board what have you, but wait a minute,
你有了流动资金，你也有了股份，进入了董事会等等，但你要想明白，
you're now in theory really locked into this game for five years and in this world and I'm doing this cause I'm trying to show you.
那么在未来五年，你就等于将自己“捆绑”起来，但如今的世界，我这么做是想展示给你看。
In this world where things are changing every minute, where players are changing every minute, if you're a hustler if you're a very hard worker
在这个变化之快的世界里，所有人的角色也在不断地变化，如果你真的努力上进，
and you're putting everything on the line, put it into your own personal brand,
如果你将全部精力都投入到事业当中，都投入到创建个人品牌之中，
just make rent, pay your bills and keep building your personal brand and always think of a big picture, the legacy.
那么你要做的就只有去交租，交付账单，然后一心一意来创建个人品牌，创造更大的图景，更大的遗产。
Who are you going to be viewed at when it's all said and done. You know so many people are like my children, my legacy, absolutely！
当你完成了这一切的事情，那么衡量我们的标准将会是什么，比如说我的孩子，我所创造的遗产，一定是这样的！
But where is your personal brand and your business whatever you're involved in. Where is that's legacy?
但不管你干什么，你的个人品牌和事业究竟是什么，它们所创造的遗产又是什么？
Where's that legacy? Where's that legacy? I'm gonna say it again. Where's that legacy? And the reason I keep pounding it is because of this,
又是什么？它们所创造的遗产又是什么？我要再说一遍，这些东西的遗产又会是什么，我说这么多遍的原因是什么，
I truthfully believe all the way that every business decision you make,
我真的认为你做的每一个决定，
from hiring a secretary to buy what paper you buy, whether it's like earth-friendly right to every move you make.
大到雇佣秘书，小到买什么样的报纸，比如说环保报纸，不管是什么样的决定。
If the first question you ask is how does this affect my legacy, my long-term legacy when it's all said and done,
如果你的问题是这会不会影响我的长期发展，我的遗产，
I guarantee the currency will be there at the end. I'd much rather have a million friends right now than a million dollars.
我敢保证你一定会赚钱，我特别希望有一百万个朋友，而不是一百万美金。
Not even, more than a hundred million dollars. The world is changing. We're more connected.
给我一亿美金我都不稀罕，世界正在发生变化，人与人之间的联系更加紧密。
And your legacy, your maneuvering, your decision-making process has to start at your long-term legacy.
你的所有策略，你的决定都要以长期发展，以及你的遗产为出发点。
Big picture always wins and so if you take every decision out there that you can make,
展望更大的图景，你一定会赢的，所以你的任何决定，
from who you're gonna be surrounded by, who are your friends right? People are looking for short-term traffic right?
从你决定与谁成为合作伙伴，谁是你的朋友对吗？人们追寻的是短期流量对吗？
You know Digg, StumbleUpon this and that, silly things like that or who your circle friends are
比如“Digg”“StumbleUpon”等等这些，或者是你的朋友圈都有什么朋友，
or any of those kinds of decisions, minor decisions, what conferences you go to, what color is your website.
所有这些决定，这些小的决定，比如说你要去哪个会议厅，你的网站是什么颜色的等等。
Everything, everything has to start with how is this going to impact my global legacy
所有这些决定都要立足于它对你的长期规划，你的遗产的影响，
and I guarantee you when you make legacy decisions instead of quick cash decisions or mid-range cash decisions, you're gonna win every time.
我敢向你保证，如果你是从这方面去做决定，而不是出于眼前或中期利益考虑，你将百战百胜。
When you come from that thought process, when you add it to the DNA game that we talked about, being your DNA,
如果你是从这方面去考虑的，而且是发自内心的，就像我们刚才讲过的，这些就是你的DNA，
when you add it to not lying to yourself, when you break down these and you start putting these pieces in place,
当你不再自我欺骗，当所有事情都处在正确的轨道上，
you start winning. I'll give you some good examples because I'm gonna really give you details.
那你将势不可挡，我会向大家详细说明，我给你们举几个例子。
I was buying full-page New York Times ads that were costing me 30,000 dollars when I was paying myself 28,000 dollars a year in business.
我当时花了3万美金买下了《纽约时报》的整页广告，我当时一年的工资才2.8万美金。
Why? Cause I was investing in my legacy. I wasn't worried about getting a new car when I was 24
为什么，因为我在投资我的遗产，我不会担心24岁时买不上新车，
or like with all my other friends, even though I know I was building something bigger and that's what you need to do.
或是像我的其他朋友一样，我知道我是在规划我的大图景，
You need to survive and thrive. You need to just keep it going. You know you gotta pay your bills, your family do all those things right?
你需要生存和发展，你要继续前进，除此之外你还要支付账单，支撑整个家庭等等这些。
Stay healthy. Have a little excess cash just so you can buy a Wii or something to make you happy,
保持身体健康，你可以有些闲钱，买个任天堂的“Wii”游戏机让自己开心点，
but at all times, all times, I and the price, legacy is greater than currency.
但最最重要的，你的愿景，你的遗产将远远超过金钱的魅力。
Your social, gosh, your social equity is far greater than your financial equity.
你的社会资产绝对大于你的经济资产。
It's not even close and all these technologies are only making that more obvious.
它们的差距不是一点半点，而现在的技术技能更加证明了这一点。
Please if anything after this video, what is your legacy is going to be the question you need to ask yourself
所以观看完这段视频后，你的资产到底是什么，我想这应该是观众朋友们要自己思考的问题，
before you make any kind of financial decision. Legacy my friends is greater than currency.
而且要赶在你做出经济决定之前，朋友们，遗产比金钱更重要。
