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The field that we decided to do it in -- the choice we made -- was music. Now, why music?
我们决定进入的领域，我们所做的选择，是音乐。所以为什么是音乐？
Well, we love music. And it's always good to do something you love.
我们都爱音乐。做你喜欢的事总是好的。
More importantly, music's a part of everyone's life. Everyone.
更重要的是，音乐是每个人生活的一部分。每一个人。
Music's been around forever. It will always be around.
音乐是永恒的。它将永远存在。
This is not a speculative market.
这不是一个投机市场。
And, because it's a part of everyone's life, it's a very large target market.
而且，因为它是每个人生活的一部分，所以它是一个非常大的目标市场。
All around the world. It knows no boundaries.
在全世界都是这样。它没有国界。
But, interestingly enough, in this whole new digital music revolution, there is no market leader.
但有趣的是，在这场全新的数字音乐革命中，不存在市场领导者。
There are small companies, like Creative and SONICblue,
有像Creative和SONICblue这样的小公司，
and then there's some large companies like Sony that haven't had a hit yet.
也有像索尼这样的大公司，但是没有一个算得上成功。
They haven't found the recipe. No one has really found the recipe yet for digital music.
他们还没找到秘诀。目前还没有人真正找到在数字领域成功的秘诀。
And we think not only can we find the recipe, but the Apple brand is going to be fantastic,
我们认为，我们不仅能找到秘诀，而且苹果品牌也会非常出色，
because people trust the Apple brand to get their great digital electronics from.
因为人们相信能从苹果品牌获得很棒的数字电子产品。
