评论
打印
The climate crisis that we're in can be so daunting to think about, it's so systemic.
衡量我们现在经历的气候危机是件吓人的事，它非常系统化。
How do I, as an individual, step into this space and make a difference?
我个人该如何介入并产生影响呢？
Just think of your house or your apartment where you have everything on.
试想你在房子或公寓里，将所有物件通上电。
Plugging your refrigerator in: big energy draw in your house; plugging your TV in, full family entertainment, there's another energy draw.
给你的冰箱通上电：大功率能源就会吸入你的房子；给你的电视通上电，供全家娱乐，又是大功率能源的吸入。
You take your stove, your dishwasher, your clothes washer, your clothes dryer.
算上你的厨灶、洗碗机、洗衣机、烘干机。
If you take those minor things that we do every day and you can influence that, that is the picture that we can draw to say: here's where we can have the impact.
如果算上这些我们每天都使用的小物件，你能够对此入手并施以影响，那么我们就能得出结论，这就是我们能够施加影响的地方。
We are a large retailer, unique in a sense that most thing that we sell plug in, have a battery, consume energy in some way.
我们是一家大型零售公司，在某种意义上，我们所销售的大部分商品需要插电，配有电池，以某种方式消耗能源。
The use of a product sold is part of our emissions inventory.
使用每一件售出的产品都会排放碳。
Everything we've put out into the market that's plugging in to the electrical grid, we are in some form part of that ownership for that carbon.
在某种形式上，每一件上市、接入电路的产品，我们需要担负部分的碳责任。
When we started putting pen to paper and saw the carbon impact of the use of products that we sell, it was 40 times that of our own operation.
下笔计算时我们发现，使用中的产品所带来的碳影响，是我们整个公司运转所产生的碳影响的40倍。
So that’s where we set out to say: if you’re plugging in at home, that has to be part of our goals to reduce it.
所以从此我们决定：如果在你家中插电，那就必须是我们减碳目标的一部分。
We went through and looked at what items are we putting into customers homes that do have a significant energy draw.
我们实地考察并研究顾客家中的哪些产品是非常耗能的。
So it was at that point we started to see the scope of Energy Star.
所以自那个时候起我们看到了能源之星的机会。
Energy Star is a partnership at the EPA and Department of Energy in the US to set a standard to develop the most energy efficient product.
能源之星是美国环保署和美国能源部的合作伙伴，它为最节省能源的产品设立了标准。
How can you make this thing work its best but consume the least amount of energy in that process?
如何才能让产品达到最优的运行效果，但在运行过程中消耗最少的能源呢？
And that became the conversation with our vendors.
这就是我们卖方要进行的谈话了。
If we can have an impact on that customer's energy bill, helping them live more sustainably, that's your story, too.
如果我们能够影响顾客的能源账单，让他们的生活更加可持续化，也与你相关。
And so we can go from a customer plugging in a new product, being thrilled with their experience, to 100 customers, to 1,000 customers.
所以我们从顾客给新产品通上电，为顾客的产品使用经历而激动，到有100位顾客，再到有1000位顾客。
Our next step is how sustainable that product is at end of life.
下一步就是看产品到使用末期时的可持续性。
Circularity is what we need to get to.
我们要达到循环这个目标。
We're going to account for that.
我们会为这个目标负起责任。
When a customer brings that product home, that's just one part of the interaction.
顾客将产品带回家，这只是交互的一部分。
Once that product has met its end of life for that customer, bring us that product back.
当产品的使用寿命已尽时，把产品返还给我们。
We will evaluate that product to say: Is there any use in trade-in?
我们会对产品进行评估：以旧换新能行吗？
Does it need to be repaired?
需要修复吗？
We'll put it through our repair process.
我们将会把它放入修复流程。
If it's truly end of life, we will put it into our recycling programs that have vetted partners, held to the highest standards, that's fulfilling the customer promise end to end, but it's also fulfilling our environmental obligations end to end.
如果其使用寿命确实已尽，我们会将其投入可回收项目，这个项目有负责审查的合作伙伴，有最高的标准，能够从头到尾实现对顾客的承诺，但同时也能够尽到我们保护环境的义务。
At the core of it, every single product that we're putting in customers homes, we are there through every single point of that product life.
方案的核心在于每一件投入顾客家中的产品，它的每一个使用寿命节点我们都在。
Global climate change is impacting us on a scale — our stores, our employees our customers — that not doing something about it is an impact to our business.
全球气候变化正大规模地影响着我们——我们的商店，员工，顾客——对此，不做点什么，就会对我们的业务造成影响。
The time is now to make a difference and accelerate all of our goals and get to net-zero by 2040.
现在是时候做出改变，加速实现我们的目标，到2040年实现净零排放。
