[by:可可英语～m.moreplr.com]
[00:00.18]Bruce Lee's image has been used in hundreds of advertisements around the world
李小龙的形象已在世界上数以百计的广告中出现
[00:04.25]to sell everything from cars by BMW, Levi jeans, and confectionary.
从宝马 李维斯牛仔裤到糖果 所有东西
[00:12.27]Well, that's funny.
很有趣
[00:13.35]Bruce Lee's image to this day is still used by many advertisers from so many diverse companies,
现在 李小龙的形象仍旧被很多广告商运用于各种公司
[00:22.14]from Mars Bars to drinks in Japan to candy to many other things,
从玛氏的巧克力条 到日本饮料 再到糖果和其他商品
[00:27.22]because Bruce Lee sells.
因为李小龙一向大卖
[00:29.43]In this Mars Bar ad, a Bruce Lee look-alike is being attacked,
在玛氏巧克力条广告里 一个貌似李小龙的人被围攻
[00:33.26]but instead of using nunchucks, he opts for a far less threatening weapon.
但他没用双节棍 而选了个战斗力超弱的武器
[00:37.45]Wah!
呜啊!
[00:38.26]It's a very effective ad.
很有效的广告
[00:51.16]It does step a bit into the parody territory.
用了滑稽模仿的方式
[00:54.23]It pays tribute to the man and the brand
向这个人和这个牌子致敬
[00:57.00]with its signoff, which is, "a delicate version" of the classic.
加上标注 经典款的"柔软版"
[01:02.20]The ad manages to acknowledge Bruce Lee movies as classics,
广告认可李小龙电影的经典性
[01:08.27]thereby elevating the brand, thereby elevating the product.
同时提升的品牌身价 以及产品品质
[01:12.54]It's a win-win for both.
达到双赢效果
[01:14.26]The Mars Bar ad is one of a long line of commercials that pokes fun at Bruce Lee's image.
玛氏巧克力条只是利用李小龙形象制造笑果的广告之一
[01:19.27]It's become okay to make fun of Bruce Lee a little bit.
拿李小龙来开点小玩笑也没什么问题
[01:21.42]So when you get advertisements like the Brisk ice tea commercial,
所以 看到普瑞斯克冰爽茶广告时
[01:24.58]you know, which he's fighting the karate kid,
你知道 就是他和空手道对打的那支
[01:26.50]I don't think anybody's offended by that.
我不认为有人会觉得不敬
[01:31.55]It's fun.
很有趣
[01:35.03]That's Brisk, baby.
是普瑞斯克 宝贝儿
[01:36.10]Wah!
呜啊！