听力原文:
The Barbie doll is one of the most successful toys in history. It was launched in 1959 by the U.S. toy manufacturer Mattel. It has since become a cultural icon. American businesswoman Ruth Handler came up with the idea of an adult doll for small girls after seeing her daughter dressing up paper dolls. The name ‘Barbie’comes from Handler’s own daughter Barbara. Over 350,000 dolls were sold in the first year. Over a billion Barbies have been sold since. Clever marketing means toy execs keep Barbie up with the times. They adjust to every cultural challenge and change. Her waist was recently widened to avoid stereotypes that women must be thin. She also sports a tattoo on her back. Sales are also boosted by a range of pets, cars andaccessories,everything the young woman might need.
参考翻译:
芭比娃娃史上最成功的玩具之一
。1959年,玩具制造商美泰在美国建立了芭比娃娃 。从此,芭比娃娃成为了一种文化符号 。美国商人露丝·汉德勒想出了为女孩制作成年娃娃的构想,这是因为她曾经看见她的女儿为纸娃娃穿衣服 。“芭比”一次是源自汉德勒的女儿芭芭拉的名字 。创建的第一年就销售了35万件娃娃 。之后又卖出了超过10亿件的娃娃 。高明的营销策略使得芭比娃娃总与时俱进 。他们会根据不同的文化而做出不同的调整 。人们加宽了娃娃的腰部,这样可以避免女人全部都是纤细腰身的观念 。娃娃背后还加上了纹身 。宠物、汽车以及装饰品的出现也促进了销售,这些都是年轻女性所需要的 。译文属可可英语原创,未经允许,不得转载 。