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听力原文：
Benetton is a globally known fashion brand based in Italy. It was founded in 1965 by Luciano Benetton and other family members. He had the idea of selling very colorful clothes at a local market and it caught on.Continuing with this theme, the company marketed itself as the “United Colors of Benetton”. It now has 6,000 stores around the world and produces 150,000 items of clothing. Its website says it is “a group witha strong Italian character whose style, quality and passion are clearly seen in its brands.” Benetton is famous for its clever advertising campaigns. The company name was put on a series of shocking photographs,such as two horses mating or a bloodied newborn baby. The shock tactics worked to greatly increase market share and profits.
参考翻译：
贝纳通是意大利的全球时尚品牌。1965年，朱丽安娜·贝纳通和其他家庭成员建立了贝纳通品牌。他曾经想在当地市场售卖彩色服装，这得到了人们的热烈欢迎。之后他继续这一主题，公司的宣传标语是打造“贝纳通的色彩王国”。现在，贝纳通在全世界有6000家商店，并生产15万款服装。其网站称“贝纳通有着鲜明的意大利风格，它的款式、质量、激情在贝纳通上都显而易见。”它还因为其敏感的广告市场而著名。贝纳通还有一些令人震惊的广告照片，例如两只正在交配的马，或是刚出生的婴儿。这样的技巧很好地增加了市场份额，并获得了效益。
译文属可可英语原创，未经允许，不得转载。
