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Woman: I’m going to talk today about MTF, a firm in the North of England that manufactures heating systems.
女：我今天要讲的是英国北部一家供暖系统制造公司MTF。
It was set up by David Ross, an engineer who had previously worked in car manufacturing.
其创立者是大卫·罗斯，他曾在汽车制造业做过工程师。
When David lost his job in 1974 he decided to set up his own company and this opened for business in 1975.
1974年，大卫失业了，随后他决定自己创业，1975年创办了这家公司。
It proved very successful and the company now has a turnover of 12.5 million.
事实证明，这家公司非常成功，目前营业额达1250万英镑。
In the early days, Ross rejected the idea of a competitive pricing policy to establish the company.
在创业早期，罗斯否决了以竞争性定价政策创建公司的想法。
He always thought that product quality was more important to the company’s success.
他始终相信产品质量对公司的成功更为重要。
He believes this approach has helped make the company a market leader.
他认为这种方法有助于使公司成为市场领头羊。
Five years ago the company bought new machinery.
五年前，这家公司购买了新机器。
This has been a success and they now intend to spend large sums on a new computer system.
这已经大获成功成功，他们现在打算在一个新的计算机系统上投入大笔资金，
This will improve the speed of customer service.
这将提高客服速度。
David Ross believes the workforce plays a large part in the success of his firm.
大卫·罗斯认为，员工对公司的成功至关重要。
There is a good relationship between management and staff.
管理层和员工之间关系很好。
Basic pay is average for the area and holidays are standard but the company pays bonuses to staff when large orders are finished on time.
基本工资符合该地区的平均水平，节假日也符合标准，但当大量订单按时完成时，公司会给员工发奖金。
Local government wants to encourage training schemes in the workplace and MTF has successfully applied to them for funding.
当地政府希望鼓励实施在职培训计划，MTF已成功向其申请资金。
MTF hopes that the company’s training scheme will increase productivity but they accept that money invested in training doesn’t guarantee this.
MTF希望公司的培训计划能够提高生产效率，但他们拿到的用于培训的资金并不能保证这一点。
MTF doesn’t have a large management structure and it has promoted most of its managers from within the company.
MTF没有庞大的管理结构，大部分经理都是在公司内部晋升而来。
Ross does not believe management qualifications are important and looks instead for people with a positive attitude towards the company.
罗斯认为管理资格并不重要，重要的是要找到积极对待公司的人。
Ross believes his company can maintain its market position.
罗斯相信他的公司能保持其市场领军地位。
He has invested a lot of money in the production process and is confident about the skills of his workforce.
他在生产过程中投入了大量资金，对自己员工的技能充满信心。
Marketing, however, is one part of the business he recognizes could get better.
然而，他意识到市场营销方面还有待改进。
