In the contemporary society, it is very common for celebrities, or the so-called superstars, to be spokesmen or representatives for a wide variety of products. Celebrities’ advertisements can be easily found on the Internet, televisions, newspapers, magazines and even on the walls of some buildings.

There are, however, some problems for celebrities and the consumers. To begin with, before representing, a star may know nothing about the product. Thus, consumers may be misled. Even worse, for the sake of money, some stars advertise for items with low quality, even for fake commodities. In the case of Sanlu, the public image of stars involved was spoiled. Last but not least, the high income of advertising does not deserve their labor, which widens the gap between the poor and the rich.

From my point of view, it is high time that measures were taken to eliminate the demerits. Firstly, laws should be worked out to regulate celebrities’ advertising. Secondly, stars should be required to tell the truth to the public. Only by doing so can stars be trusted by their fans and can consumers benefit.(183)