One of the hottest buzzwords in China right now is "tuhao"，a term referring to rich people of little education and poor taste. This is another example of Chinese Internet users applying their wisdom and creativity to an aged phrase to give it a new life. The term used to mean rich and powerful landlords who exploited peasants. But a few years ago when Chinese players of the computer game "World of Warcraft" adapted this term to refer to rich players who spend big money on powerful virtual weapons, its meaning changed significantly. Now, this term has been introduced into daily conversation.