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三、真题讲解二
1999年3月
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SECTION 4: LISTENING TEST (30 minutes)
Part A: Note-taking and Gap-filling
Directions: In this part of the test you will hear a short talk. You will hear the talk only once. While listening to the talk, you may take notes no the important points so that you can have enough information to complete a gap?filling task on a separate ANSWER BOOKLET. You are required to write ONE word or figure only in each lank. You will not get your ANSWER BOOKLET until after you have listened to the talk.
Advertising is important to companies because no company can make a _profit_______(1) on any product unless it advertises it first in the ______media______(2). There are three categories of media: print, broadcast and ___direct_______(3). The print media consist of newspapers and ___magazines_____(4). Newspaper ads can reach large numbers of people, but they are not very ____exciting_______(5) or glamorous. Magazine advertisement allows a business to direct its ads to the people who are most ___interested________(6) in the product, but it can be very expensive. The broadcast media include ___radio_______(7) and television. Of all the media, television is the most dramatic. so television ads are easy to _____remember_____(8).
What's more, almost everybody watches TV, and most TV programmes are broadcast _nationally_____(9). TV ads are viewed by millions of people all over the country. TV advertisement is enormously ___expensive________(10).
The most common direct medium is the ___mail_______(11). The advantage is that the ad goes directly in the ____potential_______(12) customer's hands. But these ads are often called “___junk_____(13) mail”, and are thrown away without being ___read/opened________(14).
Another direct medium is _____billboards________(15), those huge signs on the street. The message on billboards is ____permanent________(16), but it has to be very ___short______(17). The third type of direct medium is signs and _____posters_______(18), which are usually used in point of purchase advertising and can be found in ___supermarkets___________(19) and shop windows. The advantage is that they are _____cheap_________(20).
