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I scream, you scream, we all scream for ice cream. It’s a cute saying, but it’s ringing a little too true for BMW MINI.
At the Shanghai Auto Show, the brand held an ice cream giveaway and their supply for the public was quickly exhausted. While this isn’t surprising, video of a ‘foreigner’ getting ice cream after Chinese citizens were turned away has sparked outrage.
A source said the company planned to give out 300 servings of ice cream to visitors, but some servings were apparently held back for employees and the ‘foreigner’ in the video reportedly worked for BMW. The situation is far from shocking, but the optics were bad and the company had no idea they were about to enrage millions of people.
生词短语:
ring true
(说法)听起来真实
giveaway
随赠品
supply
供给,供应
exhausted
用完的; 耗尽的
turn away
拒绝
spark
引发; 触发
hold back
阻止,阻挡; 保留
enrage
激怒,使暴怒