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第302期:宝马市值蒸发163亿,史诗级拉胯公关

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I scream, you scream, we all scream for ice cream. It’s a cute saying, but it’s ringing a little too true for BMW MINI.


At the Shanghai Auto Show, the brand held an ice cream giveaway and their supply for the public was quickly exhausted. While this isn’t surprising, video of a ‘foreigner’ getting ice cream after Chinese citizens were turned away has sparked outrage.


A source said the company planned to give out 300 servings of ice cream to visitors, but some servings were apparently held back for employees and the ‘foreigner’ in the video reportedly worked for BMW. The situation is far from shocking, but the optics were bad and the company had no idea they were about to enrage millions of people.


生词短语:

ring true

(说法)听起来真实


giveaway

随赠品


supply

供给,供应


exhausted

用完的; 耗尽的


turn away

拒绝


spark

引发; 触发


hold back

阻止,阻挡; 保留


enrage

激怒,使暴怒

重点单词   查看全部解释    
outrage ['autreidʒ]

想一想再看

n. 暴行,侮辱,愤怒
vt. 凌辱,激怒

联想记忆
supply [sə'plai]

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n. 补给,供给,供应,贮备
vt. 补给,供

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enrage [in'reidʒ]

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vt. 激怒,使暴怒

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brand [brænd]

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n. 商标,牌子,烙印,标记
vt. 打烙印,

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spark [spɑ:k]

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n. 火花,朝气,情人,俗丽的年轻人
vi.

 
scream [skri:m]

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n. 尖叫声
v. 尖叫,大笑

 
source [sɔ:s]

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n. 发源地,来源,原始资料

 

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