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Chinese coffee giant Luckin Coffee opened its 10,000th store in the country in June, expanding its lead over American rival Starbucks as the two chains battle for caffeine-addicts’ loyalty in a market expected to consume 1 trillion yuan (US$140 billion) worth of coffee a year by 2025.
Now Luckin is upgrading its brand image by collaborating with Moutai Kweichow, one of China’s top liquor brands, on an exclusive co-branded “liquor latte”.
The campaign has prompted remarks like “drunk and alert at the same time” and “can I drive a car after drinking this?”
生词短语:
giant
巨头
rival
竞争对手
caffeine
咖啡因
loyalty
忠诚
co-branded
联名的
liquor
酒
exclusive
独家的
campaign
活动
prompt
促使
drunk
喝醉的
alert
警觉的; 戒备的