Buying in bulk at discounted prices: 量大、价低购买

Warehouse stores: 仓库式门店

Annual membership fee: 会员年费

Sam’s Club is part of Walmart, named after its founder Sam Walton: 山姆店隶属沃尔玛集团，名字来自于沃尔玛创始人Sam Walton

Sam’s Club and Walmart both started in 1983: 山姆店和Costco都是1983年开始的

In recent years, Costco’s presence and growth have outpaced Sam’s Club in the USA: 近年来，Costco的能见度和增长都超过了山姆店

Key factors of Sam's Club’s China success: 山姆店中国成功之要素

Walmart’s Global CEO Doug McMillon once said during a speech at Beijing’s Tsinghua University: “New concepts are constantly emerging, but fundamentally, retail is about three elements: price, products, and experience, which never change: 沃尔玛全球首席执行官Doug McMillon曾在北京清华大学发表演讲时说："新概念层出不穷，但从根本上说，零售业有三个不变的要素：价格、产品和体验

Precise customer targeting：精准用户定位

Sam's Club has focused on serving the affluent urban middle class in China by offering a membership-based shopping experience. This approach filtered for customers who value quality with sufficient purchasing power: 山姆店通过提供会员制购物体验，重点服务中国富裕的都市中产人群。这种方式筛选出了重视质量并有足够购买力的顾客

Unique Product Strategy: 独特的商品策略

Unlike traditional retailers, Sam's Club emphasizes offering unique, high-quality products, often sourced locally or developed specifically for the Chinese market. This product differentiation ensures that customers see value in their membership and are willing to shop at Sam's Club over other retailers: 与传统零售商不同，山姆店强调提供独特的高品质产品，这些产品通常来自当地或专为中国市场开发。产品差异化确保顾客能体会到会员资格的价值，并更愿意在山姆店购物

Another core principle of Sam’s product strategy is to offer the best quality within the same price range or the lowest price for the same quality: 山姆店商品策略的另一核心原则是在同价位中提供最高品质的商品，或者在同质量的商品中提供最优惠的价格

Ecommerce Integration: 电商整合

Sam's Club has successfully integrated ecommerce into its business model. By partnering with JD.com, Sam's Club expanded its digital reach without the need to compete directly in the complex Chinese ecommerce market: 山姆店成功地将电商业务融入其商业模式。通过与京东合作，山姆店扩大了其数字化覆盖范围，而无需直接参与复杂的中国电子商务市场竞争

Operational Efficiency: 运营效率

The company streamlined its operations by reducing the number of SKUs (stock-keeping units), allowing for better inventory management and price negotiations: 公司通过减少 SKU（库存单位）的数量来简化运营，从而优化了库存管理和价格谈判时的筹码

Brand Trust and Loyalty: 品牌信任度和忠诚度

Over the years, Sam's Club has built a reputation for offering consistent quality and value, which has led to high customer satisfaction and loyalty: 多年来，山姆会员店以提供始终如一的质量和价值而建立了良好的声誉，从而赢得了很高的顾客满意度和忠诚度

Customer friendly exchange and return policies: 对消费者友好的退换货政策

This brand trust is a critical factor in its continued success in a highly competitive market: 这养的品牌信任是其在竞争激烈的市场中不断取得成功的关键因素

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