UNIT 3 Buying and Selling
第三单元 买与卖
Lesson 23: Push That Product
第二十三课： 推销产品
In 1900,Edwin Moore had an idea.
1900年，埃德温摩尔有一个想法。
He would make something useful that people would want to buy.
他想要做一些人们想买的有用的东西。
What was that thing?
那是什么东西？
It was a push-pin.
就是图钉。
A "push-pin" is a "pin" that you "push."
“图钉”是一种你可以“推”的“大头针”。
You push it into walls or bulletin boards.
你把它推进墙或者是布告板里。
Why?To hold up posters,maps and other papers.
为什么？为了固定住海报、地图或其他文件。
There is a push-pin holding up this piece of paper.
这有枚图钉固定住了这张纸。
Edwin Moore lived in the United States.
埃德温摩尔住在美国。
He made his first push-pins by himself.
他自己做出了第一批图钉。
For a little money,he bought some supplies and rented a room.
用了很少的钱，他买了一些原料，租了间房子。
Every afternoon and evening,he made push-pins.
每天下午和晚上，他做图钉；
Every morning,he sold them.
每天早晨，他把图钉卖掉。
Then,he bought more supplies and made more push-pins.
然后，他买更多的原料，做出更多的图钉。
Moore's first push-pins cost two dollars for 144 pins.
摩尔的第一批144枚图钉卖了两美元。
That's cheap!
很便宜！
One day,a company paid Moore a thousand dollars for some push-pins.
一天，一家公司支付给摩尔1000美元购买了一些推钉。
It was his first big success.
那是他第一次获得大的成功。
Hmmm...let's see...144 push-pins for two dollars.
哦……我们想想……144枚图钉卖两美元。
How many for a thousand dollars?
1000美元能买多少枚？
Yikes!That's seventy-two thousand push-pins!
呀！是七万两千枚！
I hope he had some help!
我希望他能得到一些帮助！
Have you ever pushed a product?
你曾经推销过产品吗？
If you "push a product" in English,what are you doing?
如果你用英语“推销一种产品”，你会怎么做？
Well,if it's a push-pin,you may be really pushing it.
哦，如果是图钉，你就真得推它。
But if you're "pushing" any other product,you are trying to sell it.
但如果你要“推销”其他产品，你就要努力地去卖它。
What's a good way to push a product?
什么是推销一种产品的好方法？
Advertising!
广告！
Lots of people bought Moore's push-pins.
很多人买摩尔的图钉。
They liked them!
他们喜欢它们！
Moore's business grew.
摩尔的生意越做越大。
In 1903,he began advertising his product across the United States.
1903年，他开始在全美为他的产品做广告。
His first ad was in a magazine called The Ladies Home Journal.
他的第一个广告刊登在一本叫做《妇女家庭杂志》上。
Today,the Moore family still owns the company and the Moore Push-Pin Company still makes push-pins.
如今，摩尔家族仍然拥有这家公司，摩尔图钉公司仍然在生产图钉。
It also makes more than two hundred other small,useful products.
他们还生产出两百多种其它小而实用的产品。
It has forty-one employees and a factory with a hundred machines.
公司有41名员工，还有一个拥有100台机器的工厂。
It advertises on the Internet.
公司在网上做广告。
It sells thousands of push-pins all over the world.
在全世界销售数以千计的图钉。
What's the price of a push-pin today?
现在一个推钉多少钱？
A box of one hundred push-pins costs about $4.95.
一盒100枚装的图钉卖4.95美元。
That's more expensive than in 1900,but it's still cheap!
比1900年要贵些，但仍很便宜！
ONE PUSH-PIN $0.05
一枚图钉0.05美元
Learning Tips
学习贴士
We can call a lady "madam."
我们称一位女士为“madam”。
LET'S DO IT!Talk about Mr.Moore with a partner.

What did he do well?Why was he successful?

Was advertising a good way to "push his product"?

What else was important to his success?