There's no buttons, really.

You --you know it was like a touch and something miraculous happen. You scroll.

I feel like Steve Jobs should have a gang sign.

Like this is gang sign.

The headphones became a style icon.

You would wear them on the street

and you're immediately an Apple person.

And you wear them on the subway,

you're immediately little bit cooler than everybody else at first,

cause you're a Apple person.

The once communal medium of music is transformed into an almost exclusively private experience.

I grew up in the '50s.

I was a member of the juke box generation.

This is my juke box. Thanks to Steve.

But the iPod come upons a growing problem.

Fans turn to a illegal file sharing websites like Napster

where they can download songs for free.

And that spells trouble.

Not only for the music industry

but for the artist who want exposure while protecting their livelihood.

There was someone saying ,look,

by downloading music for free we're doing you a favor.

These people are knowing about you.

And that's the most ridiculous thing I ever heard in my life.

Everyone's scrambling and trying to figuring out what do we do.

Do we sue everybody?

Do we sue the 14-year-old kid on his mom's computer stealing your music?

Music travels by word of mouth and word of heart,

and it's impossible to hold it back.

When you have people making millions and millions of dollars off of something

that is your livelihood and you're getting nothing out of it that's just unfair.

What the music industry needs is a touch of genius.

There almost needed to be an outside perspective that could come in and shake things up.

The business would become to so stagnant.

It really needed to jump forward like light years.