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Jobs not only finds a way to level the playing field,
乔布斯不仅仅找到了公平的竞争平台
he establishes ground rules for a whole new game.
他还改变了整个产业的游戏规则
He said, I want all of you to sell all of your songs for the same price,$1.
他说 我要你们以同样的价格出售你们所有的歌曲 一美元一首
and they said, what?
然后他们说 什么
We can't do that.
我们不能这么做
Some songs are worth more than others.
有些歌比别的歌值钱多了
He said, it gets too complicated.
他却说 那样太复杂了
They have to worth $1 each.
必须是每首只卖一美元
Finally, half dozen record companies,
最终 六家唱片公司达成一致
he basicly got them all to agree,
他居然把他们全部说服了
never been done before in the history of the world, but he did it.
简直前无古人 但他做到了
The iTunes music store is what we gonna call this.
我们把它称作iTunes音乐商店
In april of 2003, Apple launches the iTunes store,
苹果于2003年四月推出iTunes商店
an intuitive online mecca for music.
立刻变成音乐爱好者的在线圣地
The landscape of the music industry just completely changed and was stable again.
音乐产业被颠覆了 之后便再次趋于稳定
It was like, you knew that there was a source of revenue from the sharing of your music all of the sudden.
行业里每个人知道 听众分享你音乐的同时你能得到一笔收益
That was beautiful. That was great for us.
这个模式对我们来说这很棒
No longer required to buy full albums,
粉丝们不再需要去买整张专辑
fans cherry-pick their favorite song,
他们可精挑细选自己喜欢的歌曲
create play list and start to shuffle.
创建播放列表 然后随机播放
Suddenly you're just discovering these jams you'll finding new songs
突然之间 你就能找到新的歌曲
and I really believe that this generation that grew up in the age of play lists,
我相信 这一代人成长在播放列表的时代
that grew up in the age of shuffle has broader tastes of music because of it.
成长在随机播放的时代 因此对音乐会有更广泛的了解
While apple is flying high on the success of iTunes,
当苹果在iTunes上收获巨大成功时
the Rhythm of Jobs' own life is interrupted.
乔布斯自己生活的节奏却被打乱了
In July of 2004,
2004年7月
he under goes Surgery to remove a malignant tumor in his pancreas.
他接受了胰腺恶性肿瘤的切除手术
If anything, I think it helped to accelerate his timetable,
其实 我认为这加速了他的创新步伐
realizing he had a finite number of days on the earth.
因为他意识到生命的有限性
