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Well, they then had to decide which market to aim for, Did they just replicate other drinks on the market and try to eat into those markets?
然后他们需要决定目标市场，他们是复制市场上的其他饮料并尝试侵蚀那些市场么？
Should they focus solely on the youth market, which was rapidly expanding?
他们应该仅关注迅速扩张的年轻市场么？
Or should they be daring and go for an older, more sophisticated age group with more expensive products?
或者他们应该大胆一点，寻求喜欢更加昂贵产品的精致的年长市场呢？
Riskily, they plumped for the latter, Then, having decided where they were going, the R and D department began developing the products.
他们很冒险地选择了后者。决定市场后，研发部开始开发产品。
Right, and a key factor here was deciding on the all-important design of the packaging.
没错，此处的关键因素是决定包装的首要设计。
Now, designers tend to have a track record of success - or not - so the safest option would have been to employ a team of consultants who specialized in this.
现在，设计师倾向于沿袭成功的案例—或者不这样—所以最安全的选择是雇佣此领域的咨询专家。
But, driven by the focus on innovation from the new chairman,
但是受新董事长专注创新的驱使，
they trawled the market for recent graduates, thinking their enthusiasm would make up for their lack of experience.
他们在市场上寻找刚毕业的学生，认为他们的热情将弥补他们的经验不足。
They were also approached by designers from other companies, but thought they'd be too set in their ways,
其他公司的设计师也和他们接触过，但是他们认为这些设计师思想太固化。
So the industry was waiting eagerly to see what Ralcona had to offer, but at the last minute, the company halted the launch for three months, Why was that?
所以行业正急切地等待着Ralcona的产品，但是在最后一分钟，该公司停止了新品推出三个月之久。为什么会这样呢？
