Siemens Xelibri
西门子 Xelibri
In 2003, Siemens released the Xelibri collection, a series of eight distinct phone designs aimed at the sartorially-conscious technorati. Where many handsets might emphasize utility over aesthetics – or try balancing the two design elements – the Xelibri phones clearly placed style over substance.
2003年,西门子发布了由8部平板手机组成的Xelibri系列。相比外观,大多数手机更注重实用性,或者在两者之间找到一个平衡点。而Xelibri系列手机则把造型放在首位。
Trouble was that sense of style was seriously questionable. Supposedly, several phones in the line were inspired by the Star Trek franchise, and while that influence is self-evident, we doubt Captain Kirk -- or anyone else -- would be caught with one of these.
这造型却成为一件麻烦事。据说,灵感来源于星际迷航。尽管这种影响是不言而喻的,但很难说科克船长或是其他任何人会看中这款手机。
Apparently, contemporary mobile users agreed. During its two-year run, Siemens sold 780,000 Xelibri phones, accounting for less than 2% of the company's overall total mobile device sales during that period, before they were finally discontinued.
显然,用户会同意上述观点。两年的运营时间里,西门子78万部Xelibri手机,占公司那时期所有销售的百分之二还不到。