Selling your story...

Katharine Hansen, author of Tell Me About Yourself, on "career-propelling stories."

• Start with "just one story" that reveals your essence.

• Show how you used your talents when tested.

• Tell of a turning point in your career and what you learned.

• Select stories that reinforce your personal brand and show your passion and personality.

• Tell how you developed or sharpened a key characteristic -- and the results achieved.

• Show how you handle major change and lead others through it.

• Find hero stories where you saved the day.

推销你的故事

凯瑟琳•汉森，著有《讲述你自己的故事》（Tell Me About Yourself）一书。关于“推动职业发展的故事”，她是这么说的：

• 用“我讲一个小故事”开头，揭示你要表达的主旨。

• 讲述你在关键时刻是如何发挥自己才能的。

• 讲述你职业生涯一个转折点，以及你学到了什么。

• 选择能彰显你个人品牌的故事，并且表现出你的激情和个性。

• 讲讲你是如何培养并提高自己某一重要特点的，以及由此取得的成绩。

• 讲述你是如何应对重大变化，并带领他人适应这一变化的。

• 讲述你力挽狂澜的“英雄事迹”

...and what to avoid

• Don't talk for too long or ramble. Two minutes is the absolute max.

• Don't tell stories that aren't relevant to a targeted job.

• Don't lie or exaggerate.

• Don't omit sensory details and a bit of color.

• Don't forget to wrap up the story with a one sentence moral, key message, or lesson learned.

应当避免的事项

• 不要讲太长时间或信口漫谈，时长最多不超过2分钟。

• 不要讲一些与目标职位无关的故事。

• 不要说谎或夸大其词。

• 不要忽略感官细节，注意生动性。

• 不要忘了在故事结尾用一句话来总结故事，这句话可以是箴言、关键信息或学到的教训。