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To help promote Disney Pixar's animated film, "Up," in which a retired balloon salesman sets off on an aerial adventure when he tethers thousands of balloons to his house, UK-based agency Beatwax, came up with the idea for a hot air balloon that would look just like the house from the film. It promoted the film in the UK, France, Germany and Italy.
为了帮助迪斯尼和皮克斯的动画电影《飞屋环游记》，也因为在电影中一个退休的气球推销员把成千上万的气球系在他的屋子上从而开始了一段空中冒险，英国本土的Beatwax广告公司想了一个主意让一个热气球看上去和电影里的屋子一模一样。在英国、法国、德国和意大利都用此法宣传该电影。
