There are 140 million people who were born in the 1990s in China, accounting for 11.7 percent of the population, the China Youth Daily reported.
据《中国青年报》报道,中国目前有1.4亿人生于1990年代,占总人口的11.7%。
The post-90s "computer mouse generation" had a modern, secure environment to grow up in and enjoyed the most advanced technology in human history. This group currently makes up the largest percentage of online users in China.
这些“90后”被称作“鼠标一代”,他们在一个现代、安全的环境中长大,享受着人类历史上最先进的技术,他们是中国最大的网民群体。
Horizon Research Consultancy Group recently released a research report on the group value and consumption behavior of the post-90s generation. The researchers found that the generation is more individualistic.
日前,零点研究咨询集团发布了一项对“90后”群体价值观和消费行为的研究报告。研究发现,“90后”更加强调个体。
"Success" means "a happy family" and second "a great career" for the mouse generation, the study showed.
他们认为,成功的标志首先在于“家庭幸福”,其次是“事业有成”。
Post-90s generation consumers made many consumption decisions themselves. For example, 84.3 percent insist on buying their clothes themselves.
他们有着高度的消费决策权,比如84.3%的人坚持认为,买什么衣服要自己决定。