Disney's MagicBands Make Theme Park Experience Even More "Magical"
迪士尼的魔法手环
What's more magical than being at a Disney theme park? How about being at one where everything from tickets to park itinerary, fast passes, and even dinner reservations, is taken care of before you even enter the park. Sounds too good to be true? Then you have not met Disney's incredible MagicBands!
还有什么比迪士尼公园更神奇的呢?如果门票、行程表、快速通道甚至订餐都能在你去游玩之前准备好,会不会令你难以置信呢?那么就来看看迪士尼神奇的魔法智能手环吧!
Those that decide to buy the $12.95 USD MagicBands can instantly select their favorite rides. Their request is quickly analyzed by the company's smart servers to create a custom itinerary, complete with a map that can be viewed on a smartphone. MagicBands also enables them to reserve their fast passes electronically.
花费12.95美元购买手环的游客可以快速选择他们喜欢玩的项目。他们的申请由公司的智能服务器分析后,会迅速生成一份游览行程表,在智能手机上能观看到地图。智能手环还能让他们预定快速通道。
But we get ahead of ourselves. For visitors that choose the "Magic Express" option, the royal treatment begins the minute they land in Orlando. That's because they are instantly whisked away in a waiting shuttle so they can start their park experience immediately. Mundane stuff like waiting for luggage is done by members of the Disney World Resort staff, who also ensure it is safely delivered to their rooms.
但是精彩的还在后面。选择“魔法快运”功能的有课,在奥兰多着陆的时候就能立刻享受高级待遇。因为他们下了飞机就被在机场等待的飞机接走,从那一刻就开始体验游园乐趣。迪士尼的员工还会在机场看护行李,确保它们安全运送到游客的房间里。
While the power of the MagicBand is demonstrated throughout the park, nowhere is its impact felt as dramatically as at the "Be Our Guest" restaurant. Visitors can not only use it to make reservations but also place their food order. Hence as soon as they enter the restaurant they are ushered to their tables and served almost immediately. This means that patrons don't waste precious park time waiting around for a table or food.
虽然公园到处都可以应用到魔法手环,但在“Be Our Guest”餐厅会有更为新奇的体验。游客不仅可以用手环点餐,还能自定义上餐顺序。这样一来,他们一进餐厅就能立刻上餐,享受服务,也就节省了等座位和上餐花费多余的停车费。
So how does Disney make this magic happen? The answer lies in the RFID (radio frequency identification) chip embedded inside each MagicBand. Capable of transmitting more than 40-feet in every direction, it can be used for both short and long-range communication. The former comes in handy when guests scan the MagicBands to enter their hotel room or pay for purchases at the park.
迪士尼公司怎样实现这样的服务呢?靠的是嵌在手环中的RFID芯片。该芯片可以在40英里远的任何方向实现数据传输,远近距离的交流都没问题。近距离的使用的例子主要是游客进入宾馆房间和在公园里购物付款时均可刷智能手环。
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