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Pizza Hut Unveils The World's First Playable DJ Pizza Box
必胜客推出世界首款DJ披萨盒
The world’s two largest pizza chains, Dominos and Pizza Hut, are constantly trying to come up with innovative gimmicks to retain existing customers and attract new ones. While Dominos woos fans by embracing high-tech concepts like delivery robots, Pizza Hut focuses on making the humble delivery box more exciting. In 2015, they introduced a pizza box that could transform into a movie projector and now, one that turns into a fully functioning DJ!
世界最大的两个披萨连锁品牌,多美乐和必胜客,正在不断推出新花样来招揽顾客。多美乐利用高科技,让机器人送披萨。必胜客则在披萨盒上下功夫。2015年,他们就曾推出能用来做投影的披萨盒。现在又推出一款能打碟的DJ控台披萨盒。
The battery-powered DJ Pizza box, a collaboration between Pizza Hut and printed electronics specialist Novalia, looks like a normal delivery box from the outside. However, flip it open and you will find a complete turntable set-up with two decks, volume sliders, pitch controls, and even a crossfader.
这款披萨盒由必胜客和电子印刷公司Novalia合作研发。表面上看起来不过是个普通披萨盒,但内置电路板,只要装上电池就能用。效果还不错:能混音、消音、刮唱片和打鼓点。
To transform the box into a playable DJ, the user has to first sync it to a smartphone or computer via Bluetooth and connect to any MIDI-compatible DJ software. Once the setup is complete, budding DJ’s can instantly become the life of the party by pressing on the cardboard keys that are laced with conductive ink to make them interactive.
使用者要先把披萨盒与手机或电脑同步,然后与DJ软件连接。完成设置后,这个貌不惊人的打碟机就会秒变聚会之魂。纸质键盘上的选项由特制导电墨水印刷,可以完成打碟机的功能。
As you may have already guessed, getting your greasy hands on this lightweight DJ turntable is not going to be easy. The limited edition box which was unveiled earlier this month is only available in the United Kingdom, and even worse, at just five of the country’s 350 Pizza Hut locations.
如你所想,油腻的手指在这个打碟机上操作会效果不佳。限量版DJ披萨盒本月初仅在英国发行,而且仅限英国350家必胜客中5的家。
Though that is unfortunate, Pizza Hut did introduce a Flick Football Field pizza box for its US fans this week. Available through October 14, it features a football field printed on top and comes with detachable goal posts, football triangles, and a scorecard. The tabletop game is played by “flicking” the paper balls back and forth across the board and seeing where they land on the scoreboard. The player with the highest score wins. Though it may not be as exciting as the playable DJ, the game board is easier to procure since they are available at all US Pizza Hut locations with the purchase of a medium pie.
虽然这十分遗憾,但必胜客本周也专为美国客户研发一款实况足球披萨盒。大概10月14日会问世。这款披萨盒上面印着足球场,有可拆卸的球门柱,足球三角和记分卡。游戏开始时,玩家轮流弹出纸球,看纸球在记分卡上停留在何处。最高分的那方得胜。虽然这个足球披萨盒听起来没有DJ打碟机有趣,但它更容易得到些。在美国任何一个必胜客门店,只要买中型披萨,就可以得到这样的披萨盒。
译文属可可英语原创，仅供学习和交流使用，未经许可，请勿转载。
