汇丰银行商务写作教程[5]

时间:2007-6-6 0:15:12  作者:alex 鍙彲鑻辫-骞磋交浜虹殑鑻辫鍚璁粌骞冲彴

Answer: I would like to inform you of the changes.

To practise writing openings, do the exercise below.

Read the two situations below and write an appropriate opening for each of them.

Situation 1: You are replying to a customer who called this morning asking for details about opening a new account.

Situation 2: You are replying to a customer's letter that you received yesterday. He would like to know why delivery of his order is late.

Suggested answers:

Situation 1:
Thank you for calling this morning asking about how to open a new account.
I am delighted to give you the details about opening a Premier account.

Situation 2:
Thank you for your letter of 28 April about the delivery of your order.
I apologise for the delay and would like to explain what has happened.

FACTS

In the Opening, you provide your reader with background information and state your purpose.

In the next part of the letter - Facts - you provide all the information your reader needs so that they can
understand your purpose completely
respond appropriately.

Remember, though - only one main idea per paragraph! If you have a lot of information for the reader, write several paragraphs in this section.

ACTION

After reading the information you have provided in the Facts section, your reader should be able to respond.

In the next section -- Action -- you should tell your reader
how to respond (what they need to do)
when to respond (by what date/time).

For example, if you are writing to invite someone to lunch, what do you want your reader to do? Come to lunch, right? It may seem obvious to you, but you need to make it obvious to your reader, too. That will get the result you want.

Example:

Writer's Purpose:

I'd like to invite you to lunch next Thursday.

Reader's Response:

Please call by Tuesday and let me know if you can come.

What you want your reader to do often depends on why you are writing.

 

Writer's purpose Reader's response
Invite  Please let me know if you will be able to join us.
Confirm If we need to make any changes to the schedule, please let me know before Friday.
Inform Please adopt the new dress code from 1 September.
Request Please send your bid to us by 15 March.
Complain Please deliver the delayed shipment within three days.
  

REMARKS

When writing to customers, you want to end politely and positively. You often can do this with just one sentence.

But be careful! Try to make your writing sound natural - as if you were speaking to the reader face-to-face.

Have you ever written sentences like these? Would you actually say them to someone in person?

If you have any queries, please do not hesitate to contact me.
Assuring you of our best attention at all times.
Thanking you in anticipation.


Think about a more natural way to close a letter, memo, fax or e-mail.

Examples:

I look forward to hearing from you.
I look forward to receiving your order.
I hope this information is useful.
Please call me if you need any further information.
Please call me if you have any questions.

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