2007年
iPhone问世
• Year: 2007
Inspired by a multi-touch display Steve Jobs encountered in the early 2000s, the first iPhone made competition like the BlackBerry (BBRY) look downright antediluvian with a striking industrial design that paired mostly aluminum and scratch-resistant glass. But perhaps more innovative was use of touch: no more trackballs or styluses. Instead, users swiped, pinched, and scrolled with their fingers, making for a more immersive experience. Such innovation cost Apple (AAPL, Fortune 500) $150 million in initial development costs, according to one insider, a paltry figure given the company has sold well north of 250 million units since.
第一代iPhone的灵感来自于史蒂夫•乔布斯在21世纪初接触到的多点触控屏幕,它用令人惊叹的工业设计、铝制机身和防刮屏幕,让黑莓(BlackBerry)等竞争对手看起来成了彻头彻尾的老古董。不过,iPhone最创新的地方也许是对触控操作的运用:再也用不着轨迹球或触控笔了。相反,用户可以通过手指的滑动、收缩以及滚动,获得更加生动的体验。据一位知情人士称,这样的创新产品让苹果公司(Apple)花费了1.5亿美元的初始开发成本。而考虑到iPhone自推出以来已经售出超过2.5亿台,这笔成本现在看来微不足道。
adv. 最初,开头











