据研究公司DisplaySearch最近一份报告预测,2010年中国的电子阅读器销量将从2009年的80万台跃升至300万台,达到全球市场的20%。该公司同时预测,中国将因其巨大的人口规模,在2015年之前超过美国成为世界最大的电子阅读器市场。
Chinese e-books are gaining popularity. An e-book, with its large memory space, is more like a mobile library. As it is easy to carry and use, e-book fits perfectly into the life of modern people.
Ms. Tong, a teacher, the e-book loyal users.
"They are portable, you can start reading them within minutes wherever you are, and your eyes feel comfortable while reading."
The e-book has even more obvious benefits. It can be a wealth of information stored in an economical way. Also, the text can be adjusted to fit the comforts of all readers.
Adobe versions have zoom features that can easily enlarge images and texts to allow for clearer reading by the elderly.
With the E-book's increasing demand in China, e-book producers have earned profits in this emerging industry.
Not only do you have to pay for the product's technology, you also have to purchase the e-book's contents. Thus, the cost is relatively expensive compared to other digital products. As this is difficult for some mass consumers to accept, pirated e-books, which are cheaper, are becoming popular in some markets.
Many manufacturers are well aware that the high cost becomes the development bottleneck for e-books. Experts argue that e-book development requires both internal and external efforts.