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商务英语听力第14期:An advertising plan广告宣传策划

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【Glossary】

1.billboard (noun) - a large board on which advertisements, posters are displayed n. 广告牌

如:Large billboards have disfigured the scenery.
大型告示板已破坏了景色。

2.campaign (noun) - a planned set of activities which are carried out over a period of time to achieve a particular aim n. 运动,活动,战役,竞选运动

如:The new managing director will act as spearhead of the campaign.
新上任的常务董事将在这场运动中挂帅。

3.in the main (phrase) - in general 基本上,大体上

如:The result be, in the main, satisfactory.
结果基本上是令人满意的。

4.rep (noun) - short for 'representative' 代表,代理人

5.head start (noun) - if you have a head start, you have an advantage over other people in something like a competition or race. 领先

如:Joe has a head start. He began to study earlier than we did.
乔抢先了一步,他在我们开始之前就已准备功课了。

6.well-disposed (adjective) - if you are well-disposed to a plan or activity, you are likely to support it. adj. 很有好感的,性情好的,怀好意的,同情的

如:She seemed well disposed towards us.
她看来对我们颇有好感。

7.capitalise on sth (phrasal verb) - to use a situation to gain some advantage for yourself 利用

8.out of the box (phrase) - to think out of the box is to think differently and creatively. 破格思维

9.tie-in with (phrase) - to get a tie-in with something or to tie in with something is to plan an event or activity so that it is compatible with another. 搭卖

10.home in on sth (phrasal verb) - to give all the attention to something 向……聚集

11.brand awareness (noun) - it is a marketing concept which refers to the likelihood that customers realise the existence of a company's product or service. 商标意识

12.commercial (noun) - an advertisement that is broadcast on television or radio 广告

13.OB - short for 'Outside Broadcasting', it is a term mostly used in the UK. Outside Broadcasting refers to the production of television or radio programmes from a mobile television studio. 实况转播

14.cameraman (noun) - a person who operates a camera for television or film making n. 摄影师

15.round-up (noun) - a round-up of news is a summary of the main events that have happened n. 综合消息,聚集

重点单词   查看全部解释    
minority [mai'nɔ:riti]

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n. 少数,少数民族,未成年

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glossary ['glɔsəri]

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n. 字典,辞典
[计算机] 词汇表

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advantage [əd'vɑ:ntidʒ]

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n. 优势,有利条件
vt. 有利于

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promote [prə'məut]

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vt. 促进,提升,升迁; 发起; 促销

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likelihood ['laiklihud]

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n. 可能性

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episode ['episəud]

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n. 插曲,一段情节,片段,轶事

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budget ['bʌdʒit]

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n. 预算
vt. 编预算,为 ... 做预算

 
scenery ['si:nəri]

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n. 布景,风景,背景

 
commercial [kə'mə:ʃəl]

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adj. 商业的
n. 商业广告

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brand [brænd]

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n. 商标,牌子,烙印,标记
vt. 打烙印,

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