Influence 影响力
内容概要
Arguably the best book ever
on what is increasingly becoming the science of persuasion.
Whether you're a mere consumer
or someone weaving the web of persuasion
to urge others to buy or vote for your product,
this is an essential book for your understanding
the psychological foundations of marketing.
讲解
逐句对照
Arguably the best book ever
on what is increasingly becoming the science of persuasion.
Whether you're a mere consumer
or someone weaving the web of persuasion
to urge others to buy or vote for your product,
this is an essential book for your understanding
the psychological foundations of marketing.
多学一点
persuasion 说服，说服力
persuade
persuade sb. to do sth.
I wish you could persuade him to think it over.
persuade sb. into doing sth.
urge 催促，怂恿
urge sb. to do sth.
He urged her to rest.
urgency 催促 / 紧急，紧急的事
It's a letter of great urgency.
emergency 紧急
emergency door 紧急出口
In an emergency, call 911.
music
关键词
scarce cookies 稀有饼干
luncheon technique 午宴技巧
compliance practitioners 顺从从业者
reciprocation rule 互换规则
social proof 社会证据
compliance tactics 顺从战术
shortcut response 捷径反应
compliance professionals 顺从专业人士
scarcity pressures 不足而导致的压力
liking rule 爱好原则
initial favor 最初的好感
reciprocity rule 互惠原则
social evidence 社会证据
scarcity principle 稀缺原则
smaller request 更小的请求
trigger features 扳机特征
psychological reactance 心理上的电抗
automatic influence 自动影响力
suicide stories 自杀故事
contrast principle 对照原则
canned laughter 刻板的笑声
association principle 联合原则
多学一点
suicide 自杀
commit suicide
cide 杀者，杀灭剂
insecticide
insect 昆虫
insecticide 杀虫剂
种族灭绝 genocide
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精彩点评
Your Secret Weapon（ Melody X）
As a marketing person,
how would you like to better understand human nature,
our "hot buttons" that make responding
in a given way almost irresistible?
As a consumer, how would you like to know
how you are being manipulated
based on human behavioral tendencies,
and how to defend yourself from these techniques?
讲解
逐句对照
As a marketing person,
how would you like to better understand human nature,
our "hot buttons" that make responding
in a given way almost irresistible?
As a consumer, how would you like to know
how you are being manipulated
based on human behavioral tendencies,
and how to defend yourself from these techniques?
多学一点
base on 基于，建立在…的基础上
His opinion is based on the fact.
base sth. on sth.
He based his opinion on the fact.
base 基础
basis
base
the base of the mountain
basis
the basis of your opinion
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Robert Cialdini, a social psychologist,
has documented these behavior
- based techniques in Influence
- The Psychology of Persuasion.
To get a better insight into your own behavior
and the behavior of others,
and to understand how to use behavioral tendencies
to influence others,
to be aware of when you are being influenced
and resist these techniques,
study this book
so you will be hip to The Psychology of Persuasion.
讲解
逐句对照
Robert Cialdini, a social psychologist,
has documented these behavior
- based techniques in Influence
- The Psychology of Persuasion.
To get a better insight into your own behavior
and the behavior of others,
and to understand how to use behavioral tendencies
to influence others,
to be aware of when you are being influenced
and resist these techniques,
study this book
so you will be hip to The Psychology of Persuasion.
music
原音重现
Arguably the best book ever
on what is increasingly becoming the science of persuasion.
Whether you're a mere consumer
or someone weaving the web of persuasion
to urge others to buy or vote for your product,
this is an essential book for your understanding
the psychological foundations of marketing.
Your Secret Weapon（Melody X）
As a marketing person,
how would you like to better understand human nature,
our "hot buttons" that make responding
in a given way almost irresistible?
As a consumer, how would you like to know
how you are being manipulated
based on human behavioral tendencies,
and how to defend yourself from these techniques?
Robert Cialdini, a social psychologist,
has documented these behavior
- based techniques in Influence
- The Psychology of Persuasion.
To get a better insight into your own behavior
and the behavior of others,
and to understand how to use behavioral tendencies
to influence others,
to be aware of when you are being influenced
and resist these techniques,
study this book
so you will be hip to The Psychology of Persuasion.
中国人民大学出版社
出版日期：2006-5
页数：353