In the often super-secret world of high-tech military hardware, this is an unusually public display. Made for television unveiling by the region's most powerful military. It's called the Eitan, the Hebrew word for strong and it's Israel's latest edition to an expanding fleet of unmanned aerial vehicles, or UAVs. With a giant wingspan of 26 meters and a hefty 1,200 horse power engine, the Eitan's manufacturer, Israel aerial space industries said it is capable of flying at extremely high altitude to the range of about a thousand kilometers.

This can fly 24, 36 hours, so you can continuously patrolling the area to make sure that your enemies do not approach areas of your own country.

And while offering the latest intelligence surveillance and reconnaissance technology, can also be modified to carry missiles.

It would be a major weapon system of the future world.

But why so much publicity? Call it part force projection and part good old-fashioned marketing. As the war of words between Israel and Iran over Tehran's nuclear ambition stokes regional and international tensions, both sides have engaged in some very public saber rattling, which tit-for-tat missile test, military exercise and troop movements have become the norm. And now a new Israel UAV capable of reaching Iran, on this day, Israel stresses the nonlethal applications of its new UAV. But with a not so subtle acknowledgement that its capabilities can be expanded.

It's for gathering information and getting intelligence, but the future capabilities of this vehicle will allow us what ever needed to carry in this vehicle.

Really not for acts of strike vehicle?

I can not going to that area.

Can this go as far as Iran?

I can not going to that, but I can ensure you that we can fulfill any mission that needed by the ideas.

Whether the Eitan has flown to Iran or not. Its manufacturer which sells 8 UAV models to countries around the world is banking out being a big seller.

More and more percentage of UAVs will be part of the force of all the different countries.

For the government of Israel, it seems this UAV showing tout was as much for Iran as it was for luring future costumers.

Kevin Flower, CNN, Jerusalem.