So it's a tough economy and you'd say, "Well geez, I want to do a startup. Is there going to be an investment out there? Well geez, I want to sell to customers and they're going to need to buy equipment to do things, or geez I want to appeal to advertisers, and there's got to be a consumer demand out there."
因此经济愈发不景气,你们会说"天哪,我想要卷土重来,会有人给我投资吗?我想向人们出售产品,他们会需要买些设备来做事的。哦天哪,我想向广告商招标总会有消费者需求的"。
Those are so many kinds of ideas that I'm sure swirling at least in some entrepreneurial heads in this audience.
我想这里至少有些人的脑海里曾经产生过这些想法。
And yet in the sense you could say there's really not a better time to start a business.
从这个意义上说,现在的确不是创业的好时机。
If you got the right idea, you will get some funding.
如果你找到正确的方法,就能得到注资。
The ideas that weren't good enough shouldn't have been funded and they won't be funded today.
这些想法还不够好不会有人进行投资。
So in a sense the fact that there's a more critical screen,
所以实际上 如果环境更为挑剔,
there's more of a careful thought process,
人们的构思过程就会更为严谨细致,
the fact that customers are pickier with their money today, all of that really is a chance to make people better.
现在的消费者花每一分钱都精打细算,这其中产生的是让人们生活的更好的商机。
One of our folks reminded me, Microsoft was started and Apple was started during kind of a recessionary period.
我们的一位同事提醒过我微软和苹果都是在经济衰退期成立的
General Electric ironically was started right after the Great Deleveraging of 1873 that was the bubble before the depression that was just like this one.
通用电气则恰好是在1873年对冲基金拆仓后产生的而那正是萧条来临前的泡沫时期
So in the sense there is opportunity,
因此从这个意义上讲现在是大好时机,
and there may be more opportunity in the long run even if kind of the entrepreneurial opportunities are less frothy than they might have been in the short run.
长期来看会有更多的机遇如果创业的机会不像短期机遇看起来那么空洞的话。