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So, in week one you want, you just want one user.
在第一周，可能有一个用户就可以了
In week two you want maybe two users and so and so forth.
在第二周，你希望有两个用户，等等
And you can keep doubling up and up.
然后用户数量越来越多
So, in week one you should basically do as much as possible,
在第一周里，你会竭尽所能
build whatever you have to build to get that one user.
努力去争取到一个用户
And then in week two, so on, so forth, you build whatever you need to get two users, four users, eight users.
在接下来的几周，你会努力去争取两个，四个，八个用户
In the beginning it should be fairly, if you have a product that people actually want,
如果你的产品确实是客户所需要的话
you should be able to maintain this growth curve pretty easily just by walking around and manually finding people.
在一开始的几个星期里，到处宣传一下，找顾客，客户数量增长应当是很轻松的
It's when you get to like, you need 100 users a week, or you need some of these more,
但是，当到了一个星期要有100个用户时或者是更多的时候
you need the growth strategies to start working.
你需要研究更多的营销方案
And so, what I tell people is usually if you're fully executing on your product,
我要建议大家的是，如果你一直遵循创业计划
and you're really working really, really hard, then, if you go three or four weeks in a row of no growth,
非常努力地工作三四个星期之后，客户数量仍然没有什么起色的话
backwards growth, then either then it's time to maybe consider a pivot
我建议你应该考虑一下转变思路
in the sense that not starting over, like, completely come with a new idea.
不一定是放弃这个方案，换一个全新的创业思路
But you're probably fundamentally doing something wrong,
你可能有些最基本的事情做得不对
because, in that early stage of a start up, you should always be growing.
因为，在创业的初期阶段，客户数量应该是增长的
And, so, it's not. And this is optimistically what it looks like.
走势大概是这样的
And this is like, kind of the growth curve I set forth and put out when I started Home Joy.
我起初建立Homejoy的时候，我设定的目标走势是这样的
But really what it looks like is like this.
事实是螺旋式上升
And so you wanna make sure that when you're in a low like over here, that you don't just stop, right?
当处于这些低点时，你不能停
And that's why you should wait two to three weeks, as long as you keep working hard,
得再努力工作两三星期，两三个星期之后
you'll eventually get back here and you'll see a trend like this over time.
基本上都会有起色，客户数量会增长
Cool, so that's pivoting and that's it.
这就是螺旋式的上升，我要讲的就是这些
