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And this is the result of actually the natural evolution of how most companies get founded, especially by technical co-founders, right.
创业公司的失败尤其是技术公司都是在创业初期就留下了隐患
Before launch it is a time of bliss, nirvana, and opportunity, right?
在产品正式发布之前，大家的心情是狂喜的，感觉有无限的机会
Nothing that you do is wrong, right?
你的所作所为都是完美的
By your hand, which you feel is like god, everything that you write,
你觉得自己无所不能了
every line of code feels perfect, right, and is ingenious to you.
你写的每一行程序都是无懈可击的
The thing that happens is after launch reality sort of sets in and then all these other tasks sort of come into place that we have to deal with.
但是在产品发布之后结果就变得现实起来我们有好多问题要处理
Now what technical co-founders wanna do is get back to that initial state and so what we often do,
技术出身的创业者此时想做的是回到一开始那种愉悦的状态
and what we often see is that companies start siloing off all these other things that actually is
常见的做法是避开所有这些麻烦的东西
what makes a start up or a company sort of real, right?
但其实这些是成功的必经之路
And have other people do them.
让其他人去处理
To, in our minds, these other tasks are inferior.
这些"不重要的"麻烦事
Right? And we have other people in the company do them.
对吧，让公司里其他的人去处理
And so for us, what we're trying to figure out is how do we change software development
我们今天主要讲的是软件如何促进软件的开发
so that we inject some values that we don't talk about enough?
我们要加入一些以前没有受重视的东西
Responsibility, accountability, humility, modesty.
责任感，义务性，谦逊性以及质朴性等价值理念
Right, and we called this, like a lot of other people,
我们称之为
we had an acronym, Support Driven Development,
"客服促进开发"
and it's very similar to TDD or other agile practice.
这和"测试驱动开发"很相似
It's a way of creating high quality software, but it's super simple.
用这种方式，可以制造出高质量的软件，但是非常简单
You don't need like, a SCRUM, you don't need a bunch of post-it notes,
你不需要，复杂的编程程序也不需要那么多的记事便利贴
all you have to do is make everyone do customer support.
你所要做的就是让所有人做客服
And what you end up having is you fix the feedback loop, right?
而你就负责完善反馈机制就可以
The people who build the software are the ones supporting it
软件的开发者是最胜任的客服
and you get all these sort of nice benefits as a result.
让他们做客服无疑好处多多
