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TED十佳演讲之现在或永不 休假的力量(7)

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We were asked to design an identity for Casa da Musica, the Rem Koolhaas-built music center in Porto, in Portugal.

音乐之家曾请我们设计标志,就是那个由Rem Koolhaas设计建造的音乐中心,在葡萄牙的波尔图。
And even though I desired to do an identity that doesn't use the architecture, I failed at that.
尽管我想要把这个标志设计得与建筑物造型没关,结果却没有成功。
And mostly also because I realized out of a Rem Koolhaas presentation to the city of Porto,
一个主要原因是因为Rem Koolhaas给波尔图市做的一场简报,
where he talked about a conglomeration of various layers of meaning.
他说到要把多层含意交织在一起。
Which I understood after I translated it from architecture speech in to regular English, basically as logo making.
我起先没有明白,直至我把他的建筑设计语言翻成一般英语去理解,基本上建筑设计就是标志设计。
And I understood that the building itself was a logo.
我才明白,那建筑本身就是一个标志。
So then it became quite easy.
事情由此变得十分容易。

休假的力量

We put a mask on it, looked at it deep down in the ground, checked it out from all sides, west, north, south, east, top and bottom.

我们在建筑上蒙了个罩子,从远远的地面查看,从各个角度查看,西、北、南、东、从上到下。
Colored them in a very particular way by having a friend of mine write a piece of software, the Casa da Musica Logo Generator.
用非常特殊的方式着色,让我的一个朋友写了个软件,叫音乐之家标志生成器。
That's connected to a scanner. You put any image in there, like that Beethoven image.
把它连接到扫描仪。把任何图像放上,例如贝多芬像。
And the software, in a second, will give you the Casa da Musica Beethoven logo.
软件可以立即给你音乐之家贝多芬标志。
Which, when you actually have to design a Beethoven poster, comes in handy,
当你想设计一个有贝多芬像的海报,那软件很有用,
because the visual information of the logo and the actual poster is exactly the same.
因为标志的视觉元素和海报是完全一样的。

重点单词   查看全部解释    
mask [mɑ:sk]

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n. 面具,面罩,伪装
v. 戴面具,掩饰,遮

 
presentation [.prezen'teiʃən]

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n. 陈述,介绍,赠与
n. [美]讲课,报告

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particular [pə'tikjulə]

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adj. 特殊的,特别的,特定的,挑剔的
n.

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poster ['pəustə]

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n. 海报,装饰画

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identity [ai'dentiti]

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n. 身份,一致,特征

 
generator ['dʒenəreitə]

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n. 发电机,发生器

联想记忆

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