评论
打印
We were asked to design an identity for Casa da Musica, the Rem Koolhaas-built music center in Porto, in Portugal.
音乐之家曾请我们设计标志，就是那个由Rem Koolhaas设计建造的音乐中心，在葡萄牙的波尔图。
And even though I desired to do an identity that doesn't use the architecture, I failed at that.
尽管我想要把这个标志设计得与建筑物造型没关，结果却没有成功。
And mostly also because I realized out of a Rem Koolhaas presentation to the city of Porto,
一个主要原因是因为Rem Koolhaas给波尔图市做的一场简报，
where he talked about a conglomeration of various layers of meaning.
他说到要把多层含意交织在一起。
Which I understood after I translated it from architecture speech in to regular English, basically as logo making.
我起先没有明白，直至我把他的建筑设计语言翻成一般英语去理解，基本上建筑设计就是标志设计。
And I understood that the building itself was a logo.
我才明白，那建筑本身就是一个标志。
So then it became quite easy.
事情由此变得十分容易。
We put a mask on it, looked at it deep down in the ground, checked it out from all sides, west, north, south, east, top and bottom.
我们在建筑上蒙了个罩子，从远远的地面查看，从各个角度查看，西、北、南、东、从上到下。
Colored them in a very particular way by having a friend of mine write a piece of software, the Casa da Musica Logo Generator.
用非常特殊的方式着色，让我的一个朋友写了个软件，叫音乐之家标志生成器。
That's connected to a scanner. You put any image in there, like that Beethoven image.
把它连接到扫描仪。把任何图像放上，例如贝多芬像。
And the software, in a second, will give you the Casa da Musica Beethoven logo.
软件可以立即给你音乐之家贝多芬标志。
Which, when you actually have to design a Beethoven poster, comes in handy,
当你想设计一个有贝多芬像的海报，那软件很有用，
because the visual information of the logo and the actual poster is exactly the same.
因为标志的视觉元素和海报是完全一样的。
