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Despite Amazon's immense success, The company's CEO Jeff Bezos isn't about to get complacent.
虽然亚马逊取得了巨大的成功，但是该公司CEO杰夫·贝佐斯却没有骄傲自满。
Bezos wrote in his annual letter to shareholders, "One thing I love about customers is that they are divinely discontent, Their expectations are never static — they go up. It's human nature."
贝佐斯在致股东的年度信里写道，“我喜爱顾客的一点在于，他们的期望不会保持不变，而是不断上升，这是人之本性。”
Bezos notes that as technology improves, customers are demanding more — and more quickly — than ever before.
贝佐斯指出随着科技的进步，顾客的需求比以往任何时候都要多、要快。
That means that companies and organizations that do not rapidly adapt to meet these challenges could quickly get dropped from customers' minds.
这就意味着未能快速适应这些挑战的公司和组织很快就会被顾客抛弃。
译文属可可英语原创，未经允许，不得转载。
