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Eileen Gu, the part-time teen model and world champion skier tasked with leading China’s Winter Olympics medal push

Two years ago, Eileen Gu Ailing made a decision that may have unknowingly changed the course of freestyle skiing.

The then-15-year-old swapped her Team USA colours in favour of representing her mother’s birthplace of China, explaining on Instagram that it was a chance to “inspire millions of young people where my mom was born” and “promote the sport I love”.

Though she has often reiterated her pride for her American upbringing and Chinese heritage, Gu hoped to use her generational talents and ever-rising platform to help push China’s ambition of putting 300 million people into ice and snow sports.

The mainland confirmed in January it had reached the milestone ahead of its home Beijing 2022 Winter Olympics (February 4 to 20), while “snow princess” Gu is fast becoming a household name and has graced the covers of several fashion magazines – but the world champion teen is just getting started.

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