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Why Eileen Gu is luxury fashion's dream model

For followers of freestyle skiing and fashion alike, the buzz surrounding Winter Olympian Eileen Gu at this year's Games has come as little surprise.

The 18-year-old's gold medal performance in the big air competition thrust her into the global spotlight Tuesday, sparking such a furor in China that social media platform Weibo crashed under the weight of interest. But Gu has spent years establishing herself as both a top athlete and a hugely bankable model who appeals to brands in both Asia and the West.

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