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Chinese Firm's ReelShort App Becomes Popular in US

ReelShort ranked below 400th in the free app list for iPhones on the US version of Apple's App Store on Nov. 1, according to data from analytics platform Qimai. As of today, ReelShort ranks third in the most popular free apps and games list, second in the most popular free apps list, and first in the most popular entertainment apps list for iPhones on the US App Store.

Launched in August last year, ReelShort is a high-definition short-play platform developed and operated by COL's overseas unit Crazy Maple Studio. Fated To My Forbidden Alpha and Never Divorce a Secret Billionaire Heiress, two hit short plays introduced on ReelShort this year, were the most popular content on the app, driving ReelShort's downloads.

ReelShort streams short plays characterized by short running time, low production costs, many episodes, and filming periods of less than a week. All these features enable a short business verification period and high return efficiency.

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