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PR executive reportedly departs China’s Baidu after comments glorifying overwork draw backlash

A Chinese tech executive has ignited outrage in China with her fiery endorsement of toxic workplace culture, which eventually caused her to lose her own job.

Qu Jing, the former vice president and head of communications at Baidu, often dubbed China’s equivalent to Google, sparked a public relations crisis for the Chinese search engine after her controversial comments hit a raw nerve with young workers fed up with grueling hours and relentless pressure.

In a series of short videos posted last week on Douyin, China’s version of TikTok, Qu spoke about her devotion to her career, strict management style and unflagging demands on her direct reports.

In one video, she lashed out at an employee who refused to go on a 50-day business trip during the Covid-19 pandemic, when China imposed stringent travel restrictions and quarantines.

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