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Double 11: The Biggest Online Shopping Festival in the World

Double 11 is also called Singles' Day as anything with '1' in means single in China. It falls on November 11th annually. Started in 2009, it has become the biggest shopping festival in the world, similar to, but grossing several times more than, Black Friday in the USA and the Boxing Day and January sales in the UK.

Domestic e-commerce platforms launched promotion events such as vouchers and discounts, while combining the sales with subsidies provided by the government. Observers remain optimistic about the sales of the "Double 11" online shopping festival, saying the shopping spree will inject more impetus into the country's consumption recovery amid ramped-up policy support.

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