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China’s ‘mind-blowingly’ cheap shopping app Temu hits roadblocks in south-east Asia

Chinese online marketplace Temu has enjoyed explosive international growth off the back of an eye-catching and often absurdly cheap range of products, but those cut-price tactics have met increasing roadblocks as it seeks to conquer new markets in south-east Asia.

Indonesia ordered Temu to be taken down from app stores in October, a move it said would protect the country’s smaller merchants. Last week, Vietnam threatened to ban Temu and fellow Chinese-owned fast-fashion outlet Shein by the end of the month, saying they had not been approved to do business in the country.

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