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经济学人 文艺系列 2013-03-19
Finance and Economics;Insurance data;Very personal finance;
财经;保险数据;非常非常私人的理财问题;
Marketing information offers insurers another way to analyse risk;
营销信息为保险公司提供了一种分析风险的新方式;
A Swiss life-settlements firm called Rigi Capital Partners (RCP) recently considered buying the life-insurance policy of an elderly woman apparently suffering from dementia. RCP would take over payment of the policy premiums and receive the full death benefit when she passed away. Her medical records revealed that she had forgotten even her son's birthday. But Robin Willi, RCP's owner, searched Facebook to find out more about her. Her profile suggested she had a vibrant social life, not dementia. Reckoning that she was much healthier than she wanted to appear, Mr Willi did not offer to buy her policy.
一家名为 Rigi Capital Partners(RCP)的瑞士寿险公司最近在讨论是否买下一位年长女性的寿险保单,其人很明显正受到痴呆的困扰。当她去世后,RCP将拿到保险条款的支付,并且将全部的死亡赔偿金收入囊中。[1]医疗记录显示她甚至已不记得自己儿子的生日了。但是RCP的控股人Robin Willi却造访了她的Facebook以对他了解更多。从她的个人主页上看出,该女士的社交生活非常丰富多彩,完全不像痴呆症患者。Willi先生认为她的健康状况要比外界认为的更好,于是决定不去购买她的保单。
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