手机APP下载

您现在的位置: 首页 > BEC商务英语 > BEC高级 > BEC高级阅读辅导 > 正文

剑桥BEC高级真题第四辑test 4阅读解析(3)

来源:可可英语 编辑:Amy   可可英语APP下载 |  可可官方微信:ikekenet

  15 What led to a change in attitudes to brands?
  A the influence of consumers on each other
  B the personal circumstances of consumers
  C more sophisticated marketing
  D greater choice of products
  16 According to the writer, an attribute of the third age of branding is that
  A competing products may serve their purpose equally well.
  B the range of products available is too large for all to survive.
  C consumers are becoming confused about the products available.
  D price has become a key factor in consumers' choice of products.
  17 The writer mentions manufacturers of breakfast cereals to illustrate how
  A competition can have an impact on a product.
  B a brand can lose its popularity despite a strong market for the product.
  C advertising can affect sales of a product.
  D changes in the popularity of products can cause difficulties.
  18 The writer refers to railways to show that brands like this
  A do not recognise the value of stretching.
  B suffer from having an unattractive image.
  C are unlikely to lend themselves to stretching.
  D are notoriously difficult to advertise.
  19 The writer argues that the stretch from sports shoes into consumer electronics is likely to be successful because
  A existing customers have demanded the new products.
  B they will be sold in the same outlets.
  C the new fines will expand the manufacturer's market.
  D there is a connection in the way that the goods can be used.
  20 The writer argues that the stretch from soft drinks into clothing
  A was a gamble which succeeded.
  B built on the popularity of certain types of clothing.
  C showed the value of careful planning.
  D created production problems for the manufacturer.

重点单词   查看全部解释    
advertise ['ædvətaiz]

想一想再看

v. 登广告,为 ... 做广告,宣传

联想记忆
expand [iks'pænd]

想一想再看

v. 增加,详述,扩展,使 ... 膨胀,
v

联想记忆
unattractive

想一想再看

adj. 不吸引人注意的;没有魅力的;不美丽的

 
affect [ə'fekt]

想一想再看

vt. 影响,作用,感动

联想记忆
impact ['impækt,im'pækt]

想一想再看

n. 冲击(力), 冲突,影响(力)
vt.

联想记忆
unlikely [ʌn'laikli]

想一想再看

adj. 不太可能的

 
confused [kən'fju:zd]

想一想再看

adj. 困惑的;混乱的;糊涂的 v. 困惑(confu

 
range [reindʒ]

想一想再看

n. 范围,行列,射程,山脉,一系列
v. 排

 
certain ['sə:tn]

想一想再看

adj. 确定的,必然的,特定的
pron.

 
illustrate ['iləstreit]

想一想再看

v. 举例说明,(为书)作插图,图解

联想记忆

发布评论我来说2句

    最新文章

    可可英语官方微信(微信号:ikekenet)

    每天向大家推送短小精悍的英语学习资料.

    添加方式1.扫描上方可可官方微信二维码。
    添加方式2.搜索微信号ikekenet添加即可。