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A Moreover, it is almost impossible to get people tochange the way they view things they are indifferent to.
B Over the last ten years, other forms of advertising, such as direct marketing, have become increasingly popular as well as scientific.
C They don't, as the industry well knows, care enough to bebrand loyal to such a product.
D Whether you acceptthis argumentor not, you have to recognise thatwithout advertising our world would be very different.
E The problem lies in isolating preciselywhatmotivatespeople to behave in a particular way.
FThis ispartly becausenot all advertisements are designed to do the same thing.
G The production costs involved in these can reach higher figures than those for the average movie.
