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如何向上司做市场调查简报

来源:可可英语 编辑:qihui   可可英语APP下载 |  可可官方微信:ikekenet

I'm here today to present my research about the advertising campaign for the Kitchen Master microwave oven. Since this is a new product, our main goal is to establish brand awareness among our target audience, which is working women, aged 25 to 40.
  今天我要向各位报告的是为"大厨师"微波炉广告所做调查的结果。由于"大厨师"是新产品,我们的广告必须要在目标顾客群中,也就是25岁至40岁的职业妇女中,建立起品牌知名度。
  According to my figures, of the working women we polled, 50% said they read at least one of the top-five selling women's magazines in Taiwan. And a full 80% said they watch at least one hour of television each night.
  根据我所得到的数据,接受调查访问的职业妇女中,有百分之五十的人表示,她们阅读台湾最畅销的五本妇女杂志中至少一本。而有整整百分之八十的受访者表示,她们每晚至少看一个小时的电视。
  If you'll take a look at this chart, the best media mix, then, would be a combination of TV and magazine advertisements. I suggest 60% of the budget go toward spot ads, 35% toward print ads, and 5% towardoutdoor advertising.
  如果各位看一下这张图表,就可以知道,最好的媒体组合是,电视和杂志广告并用。我建议将预算的百分之六十拨给电视广告,百分之三十五给杂志,其余的百分之五做户外广告。
  To conclude, even though our target audience is clearly defined, introducing a new product is always a gamble. But with the proper media mix we can certainly lessen the chance of failure.
  总的来说,即使我们的目标顾客已很清晰,但新产品上巿本来就像赌博,没人能有十成的把握。然而,媒体组合选用得当,我们自然会降低失败的机率。

重点单词   查看全部解释    
campaign [kæm'pein]

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n. 运动,活动,战役,竞选运动
v. 从事运

联想记忆
conclude [kən'klu:d]

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vi. 总结,作出决定
vt. 使结束,推断出

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gamble ['gæmbl]

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v. 赌博,投机,孤注一掷
n. 赌博,冒险

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defined [di'faind]

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adj. 有定义的,确定的;清晰的,轮廓分明的 v. 使

 
kitchen ['kitʃin]

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n. 厨房,(全套)炊具,灶间

 
lessen ['lesn]

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v. 减少,变小,减轻

 
awareness [ə'wɛənis]

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n. 认识,意识,了解

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brand [brænd]

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n. 商标,牌子,烙印,标记
vt. 打烙印,

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combination [.kɔmbi'neiʃən]

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n. 结合,联合,联合体

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budget ['bʌdʒit]

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n. 预算
vt. 编预算,为 ... 做预算

 


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